Todd Houghton

Todd Houghton is the Chief Executive Officer of Full Spectrum Franchise Consulting, where he leads the vision, integration, and growth of a differentiated franchise services platform built to help brands scale with intention and discipline.

With more than three decades of industry experience spanning franchising, consumer services, and healthcare, Mr. Houghton is known for his ability to build, integrate, and elevate businesses, particularly in complex, multi‑brand environments backed by private equity. His leadership style blends strategic clarity with deep operational empathy, shaped by years spent working alongside founders, franchisees, and frontline operators.

Prior to joining Full Spectrum Franchise Consulting, he served as Brand President of Homewatch CareGivers, where he oversaw one of the largest and most established home care franchise systems in North America. During his tenure, the brand experienced significant network expansion, operational modernization, and cultural strengthening while navigating heightened regulatory scrutiny, workforce challenges, and rapid industry change. He was widely recognized as a steady, values‑driven leader who could balance growth with accountability and compassion.

Earlier in his career, Mr. Houghton founded and led businesses of his own, worked across multi‑unit consumer brands, and held senior leadership roles where he partnered closely with private equity sponsors on value creation, platform integration, and exit readiness. These experiences give him a practical understanding of what sustainable growth requires, not just in theory, but in execution.

At Full Spectrum Franchise Consulting, his mandate is clear: bring alignment to growth. He leads the integration of complementary businesses across franchise development, marketing, and advisory services, while building a unified culture grounded in trust, transparency, and measurable impact. He is deeply focused on helping franchise brands make earlier, smarter decisions around positioning, unit economics, development pacing, and long‑term scalability. He is energized by the opportunity to help founders, franchisors, and investors realize the full potential of their brands across the entire lifecycle of growth.

Mr. Houghton is a Titan 100 CEO Alumni and has been recognized as a Top 100 Global Influencer in franchising for four consecutive years. He is also a respected thought leader in the franchise and home services industries, frequently called upon to speak on leadership, resilience, and the realities of scaling people‑driven businesses. He believes the strongest companies are built at the intersection of strategy, systems, and humanity and that leadership, at its core, is a responsibility to create clarity in moments of complexity.

Mr. Houghton holds a Bachelor’s Degree in Business Administration, Business and Economics, from Illinois State University. He resides in Atlanta, Georgia, with his family.