Franchisor Consulting and Development Services

• An ineffective franchise marketing message
• Inadequate marketing budget
• Targeting the wrong franchise prospects
• Inappropriate media mix
• Failure to modify marketing efforts to properly reflect historic results
• Poor timing of the marketing campaign
• Poor marketing materials
• Poor initial follow-up
• Poor sales skills
• Improperly focused sales efforts
• Poorly executed “Discovery Day”

The list goes on and on. Without knowing where the specific problem(s) lie, the franchisor can either take its “best guess” as to what is “broken” or try to fix everything at once. The franchise audit, however, allows the franchisor to focus on those specifics that will most affect franchise sales. By comparing your practices to the best practices within franchising, the franchise audit can readily identify where to focus your improvement efforts.

Perhaps the single most important aspect for the aggressive growth franchisor is having the right personnel. Through our relationships with franchise recruiters, we can be of assistance in recruiting top-flight personnel to join your team. Having the right person in the right job can ultimately mean the difference between success and failure.

Often, young franchisors find themselves in the middle of a perplexing dilemma: they do not have enough work (or adequate cash flow) to justify the hire of a full-time staff member, yet they have no one on staff with the time and/or expertise to provide vital services. In these instances, outsourcing franchise development and implementation services provided by the iFranchise Group can be the answer.

For some franchise companies, speed of growth is the problem, not because they are growing too slowly, but because they are growing too quickly! An aggressive sales force can outstrip a company’s ability to properly train and support its franchisees. While this may sound like a good problem to have for some franchisors, the fact is this problem can lead to a fatal downward spiral for the young franchisor. Many franchisors have found that one of the keys to enhancing their support is automating their training and support process. Again, the iFranchise Group can help.

And, of course, many of the services that we provide to emerging franchisors may also be appropriate for established franchisors who need to update, revise, or create these materials.