Chrissy Eblin is iFranchise Group’s Strategic Marketing Director and has over 16 years of experience in franchising. She consistently has increased franchisor revenue and brand exposure and awareness, both domestically and internationally. She has worked on both the corporate client side and the consulting side and thus can speak to a franchisor’s specific needs from a variety of perspectives.
Ms. Eblin is experienced with franchise industry marketing and has expertise in developing strategic initiatives and plans through all levels of the marketing cycle. She has advised companies on creative direction, digital and traditional marketing, advertising and marketing budgets, brand marketing, multi-unit operations, local store marketing, company-wide marketing and advertising consistency, strategic marketing, product positioning and branding, social media, web and graphic design, implementing marketing and advertising campaigns, and managing franchisees and licensees.
Ms. Eblin has worked with companies from a variety of different industry sectors, including food and beverage, retail, entertainment, health and fitness, fashion, health care, senior care, and aviation. Her prior experience includes serving as COO/CMO of Golden Spoon Frozen Yogurt, a globally recognized franchise brand that originated in Southern California and expanded internationally. She has also worked with companies such as Bloomin’ Brands, zpizza, Great West Produce, Yogurtland, Spine & Sport Physical Therapy, SENTRO Technologies, Core Recruiting Group, Sandondaf, Primo Airways, and many others.
Ms. Eblin holds a Bachelor of Science degree with honors from California State University, Long Beach. She has also received numerous awards including The President’s Volunteer Service Award – Issued by The White House, the BNI Notable Networker Award, and the City of Philadelphia Citation Award for Outstanding Leadership.
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