Larry Oberly has over 34 years of direct franchising experience in quick service restaurants, real estate, and printing services. Since joining iFranchise Group, Oberly has also worked on international projects across various industries including education, medical, retail, food and beverage, and more, for both North American and European franchisors.
Prior to joining iFranchise Group, Mr. Oberly had a 19-year career with RE/MAX where he led U.S. and global operations. During his initial years with RE/MAX, he was responsible for 1,100 stores in 24 states. During his last ten years, he was responsible for operations in 100 countries and 4,000 stores. Mr. Oberly played a key role in the development and implementation in both the U.S. and international markets.
Over a five-year period, Mr. Oberly held the position of President and CEO of SpeedPro where he managed more than 120 franchises in the U.S. and over 40 franchises in Canada. Mr. Oberly’s experience in managing over 160 franchises provides a wealth of knowledge for clients seeking advice in areas of franchise development and implementation, and strategic planning. He was promoted to CEO and Chairman of SpeedPro in January 2022.
Mr. Oberly began his franchising career as a multi-unit franchisee for six years with Baskin-Robbins, during which time he bought, built, and then sold his two stores. He served two terms on the Baskin-Robbins National Marketing Committee.
Mr. Oberly is an International Franchise Association (IFA) Certified Franchise Executive and is a member of the IFA International Committee. He is a frequent speaker at IFA events and for over 10 years has been a guest lecturer at the University of Colorado-Denver on Global Entrepreneurship through franchising. He has also been a frequent lecturer at a Georgetown University’s Certification Program on Franchise Management.
He earned a B.B.A. from Kent State University, an MBA from California State University, and a Lean Six Sigma Green Belt Certificate.
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