What Restaurant Franchising Will Look Like in the Coming Year
For restaurant founders looking to expand their businesses, the COVID-19 pandemic presents some never before seen challenges. But for those who are prepared, the opportunities may be better than ever for expansion through restaurant franchising. In this article published in Entrepreneur, iFranchise Group CEO, Mark Siebert, discusses three areas for restaurants to focus on right […]
Experts in Franchising Industry Predict Huge Rebound in Restaurant Franchise Sales
Following earlier franchise market assessment, leading franchise consultants see opportunity ahead specifically for foodservice franchises HOMEWOOD, ILLINOIS. Franchise sales in the restaurant franchise sector are poised to explode according to franchise industry veterans. “It is tragic, but we have seen unprecedented restaurant closures in the last four months, many of which will be permanent,” Mark […]
Franchise Expert Predicts Dramatic Rise in Franchise Sales Following Pandemic Shutdowns
HOMEWOOD, ILLINOIS – While many parts of the small business community are in limbo, or worse, due to the devastation caused by the COVID-19 pandemic, iFranchise Group CEO Mark Siebert is bullish about the opportunity for companies looking to sell franchises in the coming months. In fact, Siebert predicts the next year may be one of […]
Predicting Franchising’s Comeback
What Will Franchising Look Like After the Recession? In franchising, most savvy companies know how to deal with seasonality, employee turnover, even market and economic fluctuations. But few if any franchise systems have had to face the breadth and depth of the economic impacts nor the uncertainty that the COVID-19 pandemic created. However, it’s not […]
How to Grow Your Business Through Franchising: The Franchise Freedom Podcast
In a recent The Franchise Freedom podcast, organizers sat down with Mark Siebert, CEO of iFranchise Group. iFranchise Group is an organization dedicated to developing long-term relationships with successful franchises and other clientele. Mark is also the author of Franchise Your Business: The Guide Of Employing The Greatest Growth Strategy Ever. “I found that franchising […]
How Franchisees and Franchisors Can Master Their Relationship
In the world of business, the relationship between a franchisor and a franchisee is indisputably unique. Some may equate it to a partnership, but in fact, it is not. In this article from Entrepreneur, author Mark Siebert suggests the closest analogy is that of a parent-child relationship, where a franchisee is initially dependent on the […]
Technology in Franchising
iFranchise Group President Dave Hood is quoted in this Delta Sky magazine article about how franchise brands are leveraging new technology innovations to gain a competitive edge. He notes that in today’s more competitive and challenging franchising industry, with reduced margins, higher labor costs, and hard-to-find real estate options, hundreds of new franchise concepts still […]
A Recipe for Sales Success
When we do audits of a franchisor’s sales efforts, one of the most difficult issues to address in identifying the source of a problem, is the inherent conflict between sales and marketing. When a salesperson fails to produce the expected results, they will invariably point to marketing, and often vice versa. In this Franchise Times […]
Too Few Cooks Making Your Broth?
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains the pros and cons of working with franchise brokers as part of your overall marketing strategy. He tells you why brokers, or consultants as they like to call themselves, should never be a franchisor’s exclusive franchise marketing strategy, but adds that on the flipside […]
Top Tips to Success in Franchising: Podcast Interview
Mark Siebert, CEO and Franchise Consultant at iFranchise Group, is interviewed in this episode of the Money Matters: Top Tips to Success podcast. The podcast introduces Mark, his background, and presents iFranchise Group as a franchise development and consulting firm that provides a variety of services to start-up franchisors, established franchisors, and other companies. Mark […]
