A Recipe for Sales Success
When we do audits of a franchisor’s sales efforts, one of the most difficult issues to address in identifying the source of a problem, is the inherent conflict between sales and marketing. When a salesperson fails to produce the expected results, they will invariably point to marketing, and often vice versa. In this Franchise Times […]
Too Few Cooks Making Your Broth?
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains the pros and cons of working with franchise brokers as part of your overall marketing strategy. He tells you why brokers, or consultants as they like to call themselves, should never be a franchisor’s exclusive franchise marketing strategy, but adds that on the flipside […]
Top Tips to Success in Franchising: Podcast Interview
Mark Siebert, CEO and Franchise Consultant at iFranchise Group, is interviewed in this episode of the Money Matters: Top Tips to Success podcast. The podcast introduces Mark, his background, and presents iFranchise Group as a franchise development and consulting firm that provides a variety of services to start-up franchisors, established franchisors, and other companies. Mark […]
Give your franchise show story the happily ever after ending it needs
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how every good story has a beginning, a middle and an end, and that utilizing trade shows as part of your marketing strategy is no different. Sound like ancient history? Not today’s trade shows. They are more exciting, glamorous and full of expert resources […]
iFranchise Group Ranked Top Franchise Advisors by Entrepreneur Magazine
Chicago-based firm wins “best overall” in franchise consulting category HOMEWOOD, ILLINOIS – iFranchise Group – the nation’s leading franchise consulting firm – was voted the best among franchise industry advisors and franchise consultants in an independent survey of over 500 franchisors conducted by Entrepreneur magazine, ranging from emerging franchisors to top-ranked Franchise 500 brands with […]
Dog Days of Summer: Marketing from the Inside Out
Think about how harmful it would be to your business if your brand messaging changed over time without your knowledge. You provide messaging for your franchisees – but how can you be sure it maintains integrity as it travels? In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how the dog days of […]
A Three-Point Strategy for Damage Control of Negative Feedback
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains three simple but effective methods to get in front of bad press. In an era of social media, with opportunities for brand crises in all corners of the Internet, it is more important than ever for companies to stay vigilant, then handle an incident […]
When Influencing, We Don’t Want Nobody Nobody Sent
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how influencer marketing is here to stay. Frankly, it has been here all along anyway. Siebert also shares his unique perspective growing up close to the Chicago political scene and the lessons it offered for his career in franchise consulting. The court of public opinion… […]
Looking Abroad May Help Franchisors Spread American Dream
In this Franchise Times article, iFranchise Group CEO Mark Siebert guides franchisors through the unique challenges and opportunities in marketing to international prospects looking to purchase franchises in the United States. While it isn’t appropriate for all franchise systems, for many it makes sense for franchisors to look outside of their own borders to find their […]
When to Race, When to Slow Down
In this edition of Franchise Times, iFranchise Group CEO Mark Siebert reflects on the renowned fable about the Tortoise and the Hare, and how franchise marketers should keep this story in mind when planning their marketing strategies: Life in the fast lane…or the slow one? In the first part of the article, Siebert’s focus is […]
