Give your franchise show story the happily ever after ending it needs
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how every good story has a beginning, a middle and an end, and that utilizing trade shows as part of your marketing strategy is no different. Sound like ancient history? Not today’s trade shows. They are more exciting, glamorous and full of expert resources […]
iFranchise Group Ranked Top Franchise Advisors by Entrepreneur Magazine
Chicago-based firm wins “best overall” in franchise consulting category HOMEWOOD, ILLINOIS – iFranchise Group – the nation’s leading franchise consulting firm – was voted the best among franchise industry advisors and franchise consultants in an independent survey of over 500 franchisors conducted by Entrepreneur magazine, ranging from emerging franchisors to top-ranked Franchise 500 brands with […]
Dog Days of Summer: Marketing from the Inside Out
Think about how harmful it would be to your business if your brand messaging changed over time without your knowledge. You provide messaging for your franchisees – but how can you be sure it maintains integrity as it travels? In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how the dog days of […]
A Three-Point Strategy for Damage Control of Negative Feedback
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains three simple but effective methods to get in front of bad press. In an era of social media, with opportunities for brand crises in all corners of the Internet, it is more important than ever for companies to stay vigilant, then handle an incident […]
When Influencing, We Don’t Want Nobody Nobody Sent
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how influencer marketing is here to stay. Frankly, it has been here all along anyway. Siebert also shares his unique perspective growing up close to the Chicago political scene and the lessons it offered for his career in franchise consulting. The court of public opinion… […]
Looking Abroad May Help Franchisors Spread American Dream
In this Franchise Times article, iFranchise Group CEO Mark Siebert guides franchisors through the unique challenges and opportunities in marketing to international prospects looking to purchase franchises in the United States. While it isn’t appropriate for all franchise systems, for many it makes sense for franchisors to look outside of their own borders to find their […]
When to Race, When to Slow Down
In this edition of Franchise Times, iFranchise Group CEO Mark Siebert reflects on the renowned fable about the Tortoise and the Hare, and how franchise marketers should keep this story in mind when planning their marketing strategies: Life in the fast lane…or the slow one? In the first part of the article, Siebert’s focus is […]
Going local, saying no puts rhyme and reason into franchising plan
In this edition of Franchise Times, iFranchise Group CEO Mark Siebert discusses the benefits of a local franchise expansion strategy. Going local, saying no puts rhyme and reason into franchising plan There is nothing more exciting for a franchisor than knowing prospects are clamoring to represent the brand. The question to ask is why? Is it […]
Who’s driving the bus in the new year?
In this recent article for Franchise Times, iFranchise Group CEO Mark Siebert explains why he believes 2019 will be the year of user-generated content. Who’s Driving the Bus in the New Year? Last year for the first time, digital advertising dollars soared past television ad spend by nearly $20 billion. For marketers, this isn’t unexpected. […]
Franchise Experts Support Current Joint Employment Initiatives
HOMEWOOD, ILLINOIS – For the last several years, uncertainty over joint employment liability for franchisors in franchising has dominated the franchise landscape. It is with this backdrop, that the iFranchise Group has voiced its support of the NLRB’s proposed rule which would bring the definition of joint employment back to the reasonable definition it had […]
