Podcast: Should I Franchise My Business?
In this “Franchise Freedom” podcast, host Giuseppe Grammatico interviews iFranchise Group CEO Mark Siebert, as they discuss the essentials of franchising a business. Mark reviews the three elements that legally define what a franchise is, the significance of the number of units a business should have before franchising, what consulting firms do for first-time franchisors, […]
Four Franchise Alternatives You Need to Explore
“Business owners who are considering expansion have multiple avenues available to them,” says iFranchise Group CEO, Mark Siebert, in an article published by Entrepreneur. Many business owners who are thinking about expansion may be unsure of the options and avenues available to them. And while franchising a business can be one of the most cost-effective […]
Setting Your Franchise Apart with Your Brand Story
In this article published on BeTheBoss.com, iFranchise Group CEO Mark Siebert draws a parallel between building a loyal customer base through storytelling, with what is needed to succeed in franchise marketing: telling a powerful brand story. A well crafted franchise brand story, per Siebert, is one that draws in potential franchise owners on both an emotional […]
Key Market Dynamics Impacting Restaurant Franchising
In an article published by Franchise Journal (see page 60), iFranchise Group Mark Siebert predicts that as we (hopefully) exit the pandemic, the restaurant industry will look quite different. Restaurant sales and employment levels were of course significantly impacted during the early shutdowns, but what wasn’t as predictable was the resulting labor shortage, as employees […]
Is Now the Time to Franchise Your Business?
In this article originally published on FranchiseWire.com, iFranchise Group CEO Mark Siebert discusses the important questions a business owner must ask before jumping into the world of franchising. When considering whether to franchise a business, especially after the shutdowns and other complexities caused by the COVID-19 pandemic, many business owners may be hesitant to move […]
Outsourcing For Franchise System Growth
In this article published by Entrepreneur, iFranchise Group Mark Siebert explores the types of vendors emerging franchisors often need to consider for outsourcing key business functions when franchising a business. He acknowledges that franchising is a new way of conducting business which can put new demands on a franchisor’s time and internal resources; there may […]
iFranchise Group Named to “Top 10 Franchise Consultants to Watch”
HOMEWOOD, ILLINOIS – iFranchise Group was recently featured in InsightsSuccess magazine as one of the Top 10 Franchise Consultants to Watch. Considered “a distinguished name in the franchise consulting space,” iFranchise Group was highlighted by the publication, which featured an interview with iFranchise Group CEO, Mark Siebert. In the interview, Siebert talked about the company’s […]
iFranchise Group Continues to Expand Team
Additional professional helps company meet continued demand for franchise development and consulting services HOMEWOOD, ILLINOIS – The nation’s leading franchise consulting firm, Chicago-area based iFranchise Group, announced that it has recently brought a new consultant on to the firm’s growing franchise strategic planning team. The company announced that Lorana Quintero will join the organization as […]
The Great Resignation and its Impacts on Franchise Organizations
In this article published on FranchiseWire.com, iFranchise Group CEO and expert franchise consultant Mark Siebert discusses the opportunities and challenges that franchisors will face as the current employment market trend, commonly referred to as The Great Resignation, shows few signs of waning. With tens of millions of people voluntarily quitting their jobs since the pandemic […]
Beware of This Type of Entrepreneur When Franchising a Business
In this article published by Entrepreneur, iFranchise Group CEO Mark Siebert reviews the type of potential franchise buyer that franchisors should avoid as they franchise a business. Siebert notes that In franchise sales, while finding candidates with entrepreneurial spirit is desirable, franchisors should beware of those entrepreneurs who are more rule-breakers than they are rule-followers. These words […]
