Advice for Franchising During “Interesting Times”
In this article published on Entrepreneur.com, iFranchise Group CEO and expert franchise consultant Mark Siebert reminds us that economic slowdowns have usually proven to be good for franchise expansion. And, as we move toward a new year, growth should be on every franchisor’s mind; but growth for growth’s sake is not viable in today’s unprecedented, […]
Growth of iFranchise Group’s Franchise Consulting Team Continues
Leading franchise consulting company brought on additional team members this year to meet increasing demand for franchise development and consulting services HOMEWOOD, ILLINOIS – The nation’s leading franchise consulting firm, Chicago-area based iFranchise Group, announced that since March 2022, it has brought on four new consultants to the firm’s growing franchise analysis and strategic planning […]
Franchising Remains a Constant in Challenging Times
According to expert franchise consultant and iFranchise Group CEO Mark Siebert, in this article published by FranchiseWire, turbulent times are when independent business owners should take a serious look at franchising. Siebert notes that an uncertain economic climate typically drives investors and business owners alike toward franchising. In the current post-pandemic landscape, some prior norms […]
The Home Health Care Franchise Market is Gearing Up
In this article published by Franchise Journal, iFranchise Group CEO Mark Siebert discusses the growth of the senior care market, particularly in the in-home care franchising space. Siebert reviews the reasons why franchising a senior home care business – or becoming a franchisee of one – makes sense in the current market. Recessionary times (or […]
iFranchise Group Named Top Franchise Consulting Firm for Fourth Year in a Row by Entrepreneur Magazine
Chicago-based firm again awarded top honor in annual survey of hundreds of participants HOMEWOOD, ILLINOIS – August 16, 2022 – iFranchise Group, the nation’s leading franchise consulting firm, was once again awarded top honors in Entrepreneur Magazine’s Top Franchise Suppliers annual survey. The ranking, which is featured in the September issue of Entrepreneur and on […]
Is Now the Right Time to Sell Your Franchise to a Private Equity Firm?
In this article published by Entrepreneur, iFranchise Group CEO and experienced franchise consultant Mark Siebert discusses the flurry of activity occurring in the marketplace, where private equity (PE) firms and others buying franchise companies at a record pace. He advises that for franchise companies where a sale of the company is a part of their future plans, […]
Why Franchisors Should Not Take a Vacation from Franchise Marketing and Sales
In this article published by FranchiseWire.com, iFranchise Group CEO and experienced franchise consultant Mark Siebert discusses the typical seasonality that impacts franchise marketing and sales efforts, and why franchisors should not take a summer break from their ongoing efforts. Summer for many franchisors used to mean taking a vacation from franchise sales. But the pandemic, […]
Podcast: Should I Franchise My Business?
In this “Franchise Freedom” podcast, host Giuseppe Grammatico interviews iFranchise Group CEO Mark Siebert, as they discuss the essentials of franchising a business. Mark reviews the three elements that legally define what a franchise is, the significance of the number of units a business should have before franchising, what consulting firms do for first-time franchisors, […]
Four Franchise Alternatives You Need to Explore
“Business owners who are considering expansion have multiple avenues available to them,” says iFranchise Group CEO, Mark Siebert, in an article published by Entrepreneur. Many business owners who are thinking about expansion may be unsure of the options and avenues available to them. And while franchising a business can be one of the most cost-effective […]
Setting Your Franchise Apart with Your Brand Story
In this article published on BeTheBoss.com, iFranchise Group CEO Mark Siebert draws a parallel between building a loyal customer base through storytelling, with what is needed to succeed in franchise marketing: telling a powerful brand story. A well crafted franchise brand story, per Siebert, is one that draws in potential franchise owners on both an emotional […]
