In this “Franchise Freedom” podcast, host Giuseppe Grammatico interviews iFranchise Group CEO Mark Siebert, as they discuss the essentials of franchising a business. Mark reviews the three elements that legally define what a franchise is, the significance of the number of units a business should have before franchising, what consulting firms do for first-time franchisors, and more.
Topics covered in this episode include:
- Franchising as defined by law
- Alternatives to franchising (by removing the tradename, fees, etc. from the equation)
- Can or should you franchise a business with just one location?
- Steps to consider taking when franchising (walk, don’t run!)
- What to expect from Mark’s book, Franchise Your Business
