Franchisor Marketing Support is Critical to Franchisee Success
In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker discusses the critical nature of a franchisor’s marketing efforts in the ultimate success of its franchisees. Jöcker notes that from choosing the right franchisees in the first place, to maintaining brand identity, the franchisor plays a pivotal role in ensuring that the entire […]
Podcast: Mastering Franchise Growth – CEO Mark Siebert Shares Expert Insights on “Burn The Ship”
In this insightful episode of “Burn The Ship,” Mark Siebert, CEO of iFranchise Group, discusses the intricacies of franchising and the support iFranchise Group offers to businesses looking to expand through this model. Mark shares his extensive experience in aiding both newcomers to franchising and established franchisors seeking enhanced growth. Key highlights include: This episode […]
Podcast: Franchise Growth Insights on School for Startups Radio with Mark Siebert
In this episode of “School for Startups Radio,” Mark Siebert, CEO of iFranchise Group, discusses the evolution of franchising beyond traditional sectors like fast food into diverse industries including medical and home services. He shares insights into the broadening appeal of franchising as a growth strategy that leverages other people’s capital for expansion. He emphasizes […]
The Benefits and Risks of Franchising Your Business
In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker discusses the risks and benefits of franchising a business. Designed to provide guidance for business owners who need to know if becoming a franchisor is the right decision, the article addresses the possibilities as well as the pitfalls to consider. Jöcker discusses the […]
Empowering Growth: MFV Radio Interview with Mark Siebert, CEO of iFranchise Group
In a recent interview on MFV Radio, Mark Siebert, CEO of iFranchise Group, shared valuable insights into the franchising world. Discussing the strategic benefits of franchising, Siebert highlighted how businesses can leverage other people’s money, time, and expertise to accelerate growth. He explained the core advantages of franchising, including motivated management and rapid scalability, emphasizing […]
National Restaurant Association Show – Chicago, May 16-19, 2026
This event will take place at McCormick Place in Chicago, IL. iFranchise Group will be at Booth #5414! For more information, click here.
International Franchise Expo – New York, May 29-30, 2026
This event takes place at the Javits Center in New York City. iFranchise Group will be at Booth # 342! For more information, visit here.
Thinking of Franchising Your Business? Key Advice.
In an article originally published by Entrepreneur, iFranchise Group Senior Consultant Emiliano Jöcker shares essential advice when contemplating franchising a business. He establishes that franchising is a viable business expansion model with a long track record, likely dating back almost 175 years in the U.S. Franchising, he notes, also encompasses countless industries and business models, […]
Franchise Expo Dallas – September 18-19, 2026
This event takes place at the Irving Convention Center in Irving, Texas. For more information, visit here.
Franchising May Not Be for Everyone: Exploring Alternatives
In an article originally published on Entrepreneur.com, iFranchise Group Senior Advisor, Emiliano Jöcker, notes that while franchising can be the right growth vehicle for businesses with an established brand and proven concept that’s ripe for growth, not every business can or should be franchised. In those cases, there are other options available for business owners. […]
