IFA World Franchise Show – Florida, September 25-26, 2026
This event takes place at the Broward County Convention Center in Ft. Lauderdale, Florida. iFranchise Group will be at Booth # 624! For more information, visit here.
Franchise Expo Cincinnati – October 23-24, 2026
This event takes place at the Duke Energy Convention Center in Cincinnati, Ohio. For more information, visit here.
Should I License or Franchise My Business?
Franchising and licensing stand as pivotal strategies for business expansion, each offering unique benefits and structures tailored to different business needs. Understanding how franchising vs. licensing business models truly differ will shed some much needed light on which path is best for your businesses long-term growth strategy. Franchising vs. Licensing Franchising involves a comprehensive business […]
Franchise Expo West – Phoenix, November 13-14, 2026
This event takes place at the Renaissance Phoenix Glendale Hotel & Conference Center in Glendale, Arizona. For more information, visit here.
The Advantages of Franchising Your Home Improvement Business
Do you own a home services business and dream of taking it to the next level? Franchising a home improvement business can be a key strategy for growth and expansion. Imagine the possibilities of becoming a leader in a thriving industry. In this article, we’ll explore how franchising can be a key strategy for growing […]
Franchise Consulting and Digital Marketing Firms Announce Strategic Investment
iFranchise Group and its affiliated digital marketing agency, TopFire Media, welcome L2 Capital Partners to help meet continued demand for best-in-class franchise development, consulting, and marketing services January 4, 2024 – The founders and owners of the nation’s leading franchise consulting firm, iFranchise Group, and its affiliated marketing agency, TopFire Media, announced that they have […]
Navigating Cultural Differences in International Franchising: Tips and Strategies
In an article published on Entrepreneur, iFranchise Group CEO Mark Siebert provides valuable insights and tips for navigating the challenges of international franchise expansion. Expanding your franchise business internationally can be a rewarding endeavor, but it demands careful planning, extensive research, and a solid strategy. The key takeaways include the importance of conducting thorough due […]
Your Franchise Lead Generation and Sales Toolbox
In an article published on FranchiseWire, iFranchise Group CEO Mark Siebert discusses the key tools that can be used for effective franchise lead generation and franchise sales. Siebert discusses the importance of diversifying a franchisor’s lead generation approach, even if the face of having external marketing vendors purporting that their specific tactics are the best options. […]
Unlocking Growth in Senior Care: The Power of Franchising
In the senior care market segment, long-time industry players such as Senior Helpers and BrightStar Care stand out as prime examples of thriving senior care franchises. Their journeys are a testament to the strategic power of adopting a franchising model in the dynamic landscape of senior care services. As the demand for elderly care services […]
Podcast: Emerging Franchise Brands Episode #9 Mastering Franchising – Insights from Mark Siebert a 40-Year Industry Expert
When it comes to franchising, experience speaks volumes. Mark Siebert, a distinguished expert with over four decades of involvement in the franchising industry, shares his invaluable insights and wisdom in a recent interview that sheds light on the complexities and nuances of the franchising world. In this insightful conversation, Siebert delves into various aspects of […]
