Going local, saying no puts rhyme and reason into franchising plan
In this edition of Franchise Times, iFranchise Group CEO Mark Siebert discusses the benefits of a local franchise expansion strategy. Going local, saying no puts rhyme and reason into franchising plan There is nothing more exciting for a franchisor than knowing prospects are clamoring to represent the brand. The question to ask is why? Is it […]
Who’s driving the bus in the new year?
In this recent article for Franchise Times, iFranchise Group CEO Mark Siebert explains why he believes 2019 will be the year of user-generated content. Who’s Driving the Bus in the New Year? Last year for the first time, digital advertising dollars soared past television ad spend by nearly $20 billion. For marketers, this isn’t unexpected. […]
Franchise Experts Support Current Joint Employment Initiatives
HOMEWOOD, ILLINOIS – For the last several years, uncertainty over joint employment liability for franchisors in franchising has dominated the franchise landscape. It is with this backdrop, that the iFranchise Group has voiced its support of the NLRB’s proposed rule which would bring the definition of joint employment back to the reasonable definition it had […]
When It’s Time to Tweak Your Selling Playbook
In this edition of Franchise Times, iFranchise Group CEO Mark Siebert explores the similarities between a good franchise marketing strategy and a winning game plan on the football field. The key element may surprise you! A Game of Adjustments – When It’s Time to Tweak Your Selling Playbook Once a franchise marketing plan for lead […]
How to focus on strategy, one piece at a time
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how franchise success comes from doing a lot of little things, the right way. By comparing the strategic planning for your business to a Halloween night of trick or treating, Siebert brings you full circle from the minute you turn your porch light on […]
What Makes A Franchise Unique May Be What Leads To Franchise Success
As iFranchise Group CEO Mark Siebert explains in this recent article for BeTheBoss.com, the uniqueness of a franchise system can set it apart from the competition. Don’t Be Afraid To Be Yourself Based on close to three decades of franchise consulting experience and having met thousands of prospective franchisors, Siebert compares the lure of a […]
Franchise Training & Support
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, Franchisors can use their state-of-the-art training programs to set themselves apart in a crowded franchise marketplace. In a Competitive Franchise Marketplace, Franchisors Can Set Themselves Apart with Franchisee Training Programs Franchisors can assume that any franchise sales candidates will be comparing numerous […]
The Magic of Franchise Branding
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, franchisors can take some tips from the crafty magician by presenting the brand’s strengths while downplaying perceived weaknesses. The Magic of Franchise Branding The words a franchisor uses in its branding are the basis of the magic. While all messaging needs to […]
The Emotional Twists and Turns of Franchise Marketing
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, from a franchise marketer’s perspective, it is important to remember that the franchise buying process starts with pain. The Emotional Twists and Turns of Franchise Marketing Franchise marketers must do a good job of reading and understanding a franchise prospect’s emotions and […]
Goals for Gold in Franchise Marketing
In his recent article for Franchise Times iFranchise Group CEO Mark Siebert predicts content and mobile will continue to bring home wins for franchise marketing. Goals for Gold in Franchise Marketing The world was shocked last year when Italy, the world’s most decorated soccer team, failed to qualify for the 2018 FIFA World Cup. If […]
