When It’s Time to Tweak Your Selling Playbook
In this edition of Franchise Times, iFranchise Group CEO Mark Siebert explores the similarities between a good franchise marketing strategy and a winning game plan on the football field. The key element may surprise you! A Game of Adjustments – When It’s Time to Tweak Your Selling Playbook Once a franchise marketing plan for lead […]
How to focus on strategy, one piece at a time
In this Franchise Times article, iFranchise Group CEO Mark Siebert explains how franchise success comes from doing a lot of little things, the right way. By comparing the strategic planning for your business to a Halloween night of trick or treating, Siebert brings you full circle from the minute you turn your porch light on […]
What Makes A Franchise Unique May Be What Leads To Franchise Success
As iFranchise Group CEO Mark Siebert explains in this recent article for BeTheBoss.com, the uniqueness of a franchise system can set it apart from the competition. Don’t Be Afraid To Be Yourself Based on close to three decades of franchise consulting experience and having met thousands of prospective franchisors, Siebert compares the lure of a […]
Franchise Training & Support
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, Franchisors can use their state-of-the-art training programs to set themselves apart in a crowded franchise marketplace. In a Competitive Franchise Marketplace, Franchisors Can Set Themselves Apart with Franchisee Training Programs Franchisors can assume that any franchise sales candidates will be comparing numerous […]
The Magic of Franchise Branding
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, franchisors can take some tips from the crafty magician by presenting the brand’s strengths while downplaying perceived weaknesses. The Magic of Franchise Branding The words a franchisor uses in its branding are the basis of the magic. While all messaging needs to […]
The Emotional Twists and Turns of Franchise Marketing
As iFranchise Group CEO Mark Siebert explains in this recent Franchise Times article, from a franchise marketer’s perspective, it is important to remember that the franchise buying process starts with pain. The Emotional Twists and Turns of Franchise Marketing Franchise marketers must do a good job of reading and understanding a franchise prospect’s emotions and […]
Goals for Gold in Franchise Marketing
In his recent article for Franchise Times iFranchise Group CEO Mark Siebert predicts content and mobile will continue to bring home wins for franchise marketing. Goals for Gold in Franchise Marketing The world was shocked last year when Italy, the world’s most decorated soccer team, failed to qualify for the 2018 FIFA World Cup. If […]
Pay Per Click Marketing For Emerging Franchisors
In his recent article for Franchise Times, iFranchise Group CEO Mark Siebert describes a battlefield approach to Pay Per Click franchise marketing: Franchisors may want to think about approaching pay per click advertising like a war general. Size up competing franchise systems by evaluating all of the strategies used in Pay-Per-Click (PPC) campaigns. Look for […]
Positioning a Franchise Launch
In his recent article for Franchise Times, Mark Siebert describes a schooled approach to franchise marketing: Stock up on dedicated franchise marketing materials. Create multiple landing pages to target different audiences. Order short print runs to allow for multiple brochures targeted to multiple audiences. Narrow the targeted market to allow franchisors to better service new […]
When is a Franchisee Ready to Become a Multi-Unit Owner?
iFranchise Group President Dave Hood was recently a featured speaker and mentor at the National Multi-Unit Summit for the Franchise Relationships Institute. One of the topics he addressed was determining when a franchisee is ready to become a multi-unit franchisee. This article was originally published on August 25, 2017 by Australia’s Inside Franchise Business.
