Pay Per Click Marketing For Emerging Franchisors
In his recent article for Franchise Times, iFranchise Group CEO Mark Siebert describes a battlefield approach to Pay Per Click franchise marketing: Franchisors may want to think about approaching pay per click advertising like a war general. Size up competing franchise systems by evaluating all of the strategies used in Pay-Per-Click (PPC) campaigns. Look for […]
Positioning a Franchise Launch
In his recent article for Franchise Times, Mark Siebert describes a schooled approach to franchise marketing: Stock up on dedicated franchise marketing materials. Create multiple landing pages to target different audiences. Order short print runs to allow for multiple brochures targeted to multiple audiences. Narrow the targeted market to allow franchisors to better service new […]
When is a Franchisee Ready to Become a Multi-Unit Owner?
iFranchise Group President Dave Hood was recently a featured speaker and mentor at the National Multi-Unit Summit for the Franchise Relationships Institute. One of the topics he addressed was determining when a franchisee is ready to become a multi-unit franchisee. This article was originally published on August 25, 2017 by Australia’s Inside Franchise Business.
For American Franchisors to Succeed Overseas, They Have to Be Open to Change
Sometimes the fastest way for a U.S. company to penetrate an international market is though a master franchise structure. This has wide-ranging implications for fee structure, the franchisee profile, marketing, training and support. Area development structures are also used. In any case, entering an international franchising market requires careful planning and strategy. Check out this […]
Lessons on Franchise Quality Control
Companies looking to franchise their business need to focus on quality control and consistency in setting up their franchise program. When our franchise consultants speak with companies looking to franchise their business, we often hear that one of the factors holding them back, is fear that franchisees will stray from the quality standards related to […]
Outsourced Franchise Sales Organization Franchise Dynamics Sold by iFranchise Group
Leading Franchise Consulting Firm Announces Changes to Corporate Entities’ Structure HOMEWOOD, IL – The Board of Directors and executive team of iFranchise Group (www.ifranchisegroup.com), a leading franchise consulting firm based in the Chicago area, announced today they have sold their interest in Franchise Dynamics to Executive Decisions Group. As part of the transaction, iFranchise Group […]
Opinion: Why Trump should be huge for the franchise industry
Originally posted on Crain’s Chicago Business, January 5, 2017 Opinion: Why Trump should be huge for the franchise industry By: MARK SIEBERT Whether or not you like him, are comfortable with his character, or agree with his stance on international trade, immigration, gun control and a host of social issues, President-elect Donald Trump almost certainly […]
Thinking Big. Plan for the Future. (radio interview)
Mark Siebert talked to Inc. radio’s Alan Taylor about franchising a business. Click here to listen to the whole interview.
iFranchise Group Welcomes New Senior Consultants to Strategic Planning Team
Veteran franchise executives bring extensive experiencein various markets to iFranchise Group Homewood, Illinois — iFranchise Group, the nation’s leading franchise consulting firm, announced that franchise industry professionals Barry Falcon, Joanna Meiseles and Michael Svancarek have joined the firm as senior consultants. Falcon’s professional business career spans more than 40 years across a range of industries and […]
Why a franchisor would make a good president | Employment relationships in franchising (radio interviews)
Mark Siebert joins Jim Blasingame to explain why a franchisor entrepreneur would naturally have the kinds of traits that would make that person a great president: Find interviews with Small Business Experts on the <a href=”http://www.smallbusinessadvocate.com”>Small Business Advocate</a> show Here they discuss employment relationships in the franchising industry. Find interviews with Small Business Experts […]
