Fresh Content Drives Website SEO Traffic
Originally published in Franchise Times magazine First Serial Rights January 2014 Yesterday’s News Tomorrow Fresh Content Drives SEO Traffic If you have not updated your website in the last several months, I have some bad news for you. Your website is out of date. For those among us who are not Google fanatics, it is […]
Franchise Consultant Wins Award for Teaching Excellence
Tommy Clark, Senior Franchise Consultant of the iFranchise Group, presented a seminar titled “All You Need to Know About Franchising…But Never Knew to Ask” on Tuesday, October 29, 2013 for Cox MBA students at Southern Methodist University (SMU) in Dallas, TX. Mr. Clark earned a Business Leadership Teaching Excellence Award for his presentation, which means […]
Beware of Internet Deficit Disorder
Originally published in Franchise Times magazine First Serial Rights October 2013 Beware of Internet Deficit Disorder When Telling Your Message Today, there are 3.52 billion web pages competing for your attention and that of your targeted franchise buyer. While a Google search on the right keyword will narrow the resulting field of competing pages, you […]
A Strategic Approach to Franchise Marketing & Media Budgeting
Originally published in Franchise Times magazine First Serial Rights September 2013 When Your Only Tool is a Hammer… A Strategic Approach to Media Budgeting If you are like most franchisors, you have probably noticed that you are hearing a lot of different sales pitches these days. You speak with a Public Relations practitioner, and the solution […]
Franchise Your Business – Could Franchising be the Answer?
So your company is taking off and you’re trying to figure out how to expand. Could franchising your business be the answer? You should keep several factors in mind when looking to franchise your business. There are the obvious questions one would ask of any business owner including: Is the business credible? And is there adequate […]
Do You Have the Right Recipe to Franchise Your Restaurant?
Franchise Experts Offer Free Consultation at NRA 2013 on How To Franchise Your Restaurant HOMEWOOD, ILLINOIS – Any restaurant owner knows that opening a unit takes time, and that the number of restaurants an owner/operator can open at any one time is limited, even for the most sophisticated restaurant systems. For restaurants with too little […]
iFranchise Group Identifies Mobile Businesses as Top Growth Trend in Franchising
FRANCHISE CONSULTING FIRM IDENTIFIES MOBILE BUSINESSES AS TOP GROWTH TREND IN FRANCHISING iFranchise Group Offers a Free Educational Franchising Webinar for Mobile and Other Business Owners HOMEWOOD, IL – Mark Siebert, CEO of iFranchise Group, a leading franchise consulting firm based in the Chicago area, has seen an uptick in the number of their clients […]
Trends in Retail Franchising: Retailers Adapting to the New Economy
RETAILERS ADAPTING TO THE NEW ECONOMY Franchise Consultants See Shift in Retail Franchising in 2012 HOMEWOOD, IL – Based on the observations of over 11,000 businesses since January of 2009, franchise consultants at iFranchise Group have identified four ways in which retailers are adapting to the new economy. “More than ever, retailers must stay on […]
Back on the Front Burner; Signs of Significant Improvement in Food Franchising
FOOD FRANCHISING BACK ON THE FRONT BURNER iFranchise Group Sees Signs of Significant Improvement in Food Franchising HOMEWOOD, IL – Franchise consultants with iFranchise Group, a leading franchise consulting firm based in the Chicago area, recently cited several market factors and franchisor success stories that point to a strong improvement in the overall health of […]
Social Media in Franchising
SOCIAL MEDIA NOT WORKING IN FRANCHISING? iFranchise Group Notes Limited Use of Best Practices for Making Social Media Effective in Franchise Recruiting HOMEWOOD, IL – Franchise consultants with iFranchise Group, a leading franchise consulting firm based in the Chicago area, have noted that a growing number of franchise systems are utilizing social media, not only […]
