How to grow your franchise the right way [Podcast]
Spreaker – Smart Franchise Marketing Originally broadcast: August 2015 Author & Host, Caroline Balinska: “In today’s episode, I interview a true franchise consultant master. Mark has over 31 years of experience and I ask him the burning questions all franchisors need to know the answers to. If you have questions for Mark you can […]
Five Reasons Why You Should Franchise Close to Home Operations
One of the key decisions in any franchise expansion strategy involves targeting markets for initial franchises. For an emerging franchisor, franchise expansion options will almost always mean establishing initial franchises in markets close to home. Here’s why: 1. It is easier, less expensive and more efficient for a franchisor to train and support franchisees in […]
Should You Franchise Your Small Business?
By Robert Lerose. Originally posted on Bank of America’s Small Business Online Community. According to the International Franchise Association, franchises are expected to create 247,000 new jobs in 2015—a 2.9 percent jump over last year—and outperform every segment of the overall economy for the fifth year in a row. Beyond the larger impact on employment, […]
What You Need to Know About Franchising – Podcast Transcript
Morgan & Westfield Deal Talk Podcast originally broadcast: May 2015 In this exclusive interview, we talk with Mark Siebert, Chief Executive Officer (CEO) and Senior Franchising Consultant at iFranchise Group. During his career as a franchise consultant, Mr. Siebert has personally assisted over 30 Fortune 2000 companies and over 500 start-up franchisers. Today with […]
HoneyBaked Ham Company and Café Case Study
Case Study first published in The Franchise Valuations Reporter Volume 7 – Issue 3 March 2015 HoneyBaked Ham Company and Café Case Study: Incorporating Multiple Possible Revenue Streams for Franchisee Growth By Mark Siebert, CEO, iFranchise Group The key to success in franchising has always been the success of the franchisees. Without successful franchisees, […]
The Limits of Intuition in Franchise Marketing
As franchise consultants we can quote average close rates and costs in the franchise sales process as if they were dogma, but the truth is some franchisors will significantly outperform the averages. What does it take to get to that next level? Here, we talk about marketing to beat the average. When prospects call your franchisees, […]
Manage Executive Onboarding the Way Franchisors Bring in New Franchisees
Originally published on Forbes.com First Serial Rights March 4, 2015 If everyone treated executive onboarding the way McDonald’s brings its franchisees into the fold, the failure rates for new leaders would plummet. In particular, increase your investment in the screening process, two-way qualification and onboarding executives across time, locations and media. “I’d like you to […]
Franchising Sparkles in the Health and Beauty Industry
Originally published in Franchising USA First Serial Rights March 1, 2015 Do you think French fries and fitness, or pedicures and pancakes, have nothing in common? Think again. All can benefit from franchising’s proven business model, which combines marketing, business, and operational best practices with the name recognition and economies of scale associated with a branded […]
Debunking The Franchise Myths
Franchising harbors its share of misconceptions; for example, that franchising is a legal minefield simply waiting to explode on some unsuspecting franchisor. The fact of the matter is that franchising need not be any more litigious than any other endeavor and, in fact, may be considerably less so. Let’s start with the disclaimer. Anyone can […]
3 End-of-Year Tips for Franchise Marketers
Here are some useful tips for franchisors to keep in mind as they move into a new calendar year: Evaluate last year’s franchise marketing efforts. As a franchise consultant, it always amazes me how many franchise systems fail to track the results of their franchise sales marketing efforts. You cannot manage what you cannot measure. Franchisors […]
